‘Whole’ foods

Our philosophy is to completely value and respect life.
Expressing gratitude for the earth’s blessings, our dishes are made completely with wholesome organic ingredients, including our homemade brown-rice, and no wastage.

Our Story

I, Sayuri Hatakeyama, was born the second daughter to a local rice-farming family named after the head of the household ‘Sobe Takahashi’. In my family, there were no male children to inherit the family business, and my father passed away before we could decide who would succeed him. I was already married, but after the passing of my father, I moved back into my childhood home with my family, and in 2000 began our new business. I saw this fresh start as a chance to create a new style of farming!

Sayuri (second daughter) took over the business following the passing of her father in 2006.
Rice grows in the same rice-fields as hundreds of years ago.

In 2004, we started online sales of our original brand organic rice, ‘Sobe-mai’.
In 2007, we opened ‘Sobe’s Café’. To the present day, we’ve developed many new products like ‘Amazake’ (sweet non-alcoholic sake) and cakes, and the café is growing in popularity.
In 2020, 20 years since I began the new business, I decided to change the name from ‘Sayuri Hatakeyama’ to ‘Sobe Takahashi. Both in name and concept, we have renewed desire to share the memory and legacy of our ancestors with the next generations.

Rice seedings are sown into 300 boxes and laid-out in greenhouses.
Making rice-paddy art with local school children in the adjacent ‘ancient rice’ fields.
Wild birds can often be seen visiting the rice fields!

Our Mission


Our family symbol is the character「惣」 which, in turn, is made up of the characters 「物」(‘mono’, thing/something) and 「心」(‘kokoro’, heart), culminating in the meaning ‘bringing everything together’.

Our mission is to provide service that creates a harmony of the body and mind through food. At ‘Sobe Ltd.’ and ‘Sobe Café’, we hope to coalesce the minds and bodies of our customers through creative arrangements of traditional Japanese cuisine.

Vegan Cuisine

All of our meals are 100% plant-based, using no meal or animal products.
There are four main categories of ingredients used: grains (including our home-grown brown rice), local vegetables, beans and seaweeds.
Are dishes are seasoned with care, using only natural flavors, no added sugars, salt, artificial flavoring or preservatives.

HALAL & Oriental vegan options

Recently, as the demand for halal and vegan food has increased, Sobe's Cafe has decided to offer halal and oriental vegan options to their customers. Sobe's Cafe is the first restaurant in Iwate prefecture to offer both halal and oriental vegan options. She wants to provide a place where people of all religions and dietary restrictions can gather around the same table.

Menu Recommendations

It’s important to us that our meals are not only delicious to eat, but enjoyable to look at!
We’ve put together a range of delicious food, sweets and drinks featured in our regular and seasonal menus.
Meal prices include 10% tax when eating-in or 8% when taking-out.

Course dish
Course dish ¥3,300
Chicken Nanban
Chicken Nanban ¥1,900
Tofu Tiramisu
Popular menu item! Tofu Tiramisu ¥880
Seasonal Parfait
Famous seasonal parfait ¥2,200
Seasonal Baked Sweets
Seasonal baked sweets ¥880

Sobe's brown-rice product series

We’ve created a range of products from our home-grown ‘Sobe-mai’ brown rice, available both in store and through our online shop.

Sobe-mai brown-rice
Sobe-mai brown-rice (5kg) ¥4,320
Our unbelievably delicious brown rice is born from the fertile, clay-like soil of our rice-fields.
Brown rice-balls
Ready-made Sobe-mai ‘onigiri’ rice-balls (90g x 2) ¥540
Warm them up for 1 min in the microwave for quick-and-easy, piping hot Sobe-mai rice!
Brown rice miso-paste
Sobe-mai brown rice miso-paste (500g) ¥1,080
Fresh miso paste made from the natural fermentation of Sobe-mai, using brown-rice malt.
Brown-rice tea
Brown-rice tea (100g) Roasted ‘Sobe-mai’ ¥1,080
Tea made from roasted and ground ‘Sobe-mai’ brown rice.
Brown-rice amazake
Sobe-mai brown-rice ‘Amazake’ (200g) ¥710
Plain ・with ‘ancient rice’

Sweetened non-alcoholic sake made from brown-rice. Considered ‘drinkable skincare’ for its beautifying properties!
Brown-rice cookies and scones
Mini brown-rice cookies and scones (500g) ¥600~710
Eight different varieties of brown-rice cookies and scones, including smiley-face cookies!Two gluten-free varieties also available.

How to Order